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As young gay men participate less and less in “the scene” of gay bars, bookstores, coffee houses and community events many of us considered an integral part of our coming out, the internet is becoming the predominant place in which they connect for dating, sex and information about what it means to be a gay man. Consequently, we needed to look for ways of engaging an incredibly critical, media-savvy audience in a new way that captures their attention and creates opportunities to connect with them to create meaningful dialogue.
